20 years of commercial leadership across sport, media, and consumer brands — now embedded where ambitious brands need it most.
CGP delivers the strategic firepower of a large commercial team without the overhead. We embed directly into your business — working alongside founders, commercial directors, and leadership teams to build the infrastructure that drives sustainable revenue.
From sponsorship strategy to sales pipeline development, we focus exclusively on sport, health, wellness, and consumer brands that are ready to scale. No decks and disappearing acts — just hands-on delivery and measurable commercial outcomes.
Two decades of commercial leadership across sport, media, and consumer brands. Martin has held senior commercial roles at Disney, ESPN, Birmingham City FC, Combat Sports Group, and Clear Channel — building and leading the teams responsible for revenue, partnerships, and brand strategy at scale.
His experience spans rights-holder strategy, sponsorship sales, brand positioning, and go-to-market execution for global businesses. CGP is the distillation of that experience — making enterprise-level commercial thinking accessible to ambitious, scaling brands.
“CGP brought a level of commercial thinking we'd never had access to before. Their sports and sponsorship expertise opened doors we didn't know existed — revenue up, costs down, and a strategy we actually believe in.”
